Knowledge is a blockchain powered knowledge sharing platform which enables consumers and experts to prove their knowledge in many areas of expertise, and earn token which can be redeemed for real-life rewards.
KNW tokens are ethereum-based tokens that reward its users for their knowledge. Users that interact with the Knowledg.io platform are rewarded with KNW tokens for contributing knowledge.
The KNW token is mined not by cryptographic hashing, but by solving questions from which Knowledge Scores can be developed, or by usage of websites and apps that have some associated knowledge value.
Data miners, marketplaces, enterprises, advertisers and other third parties can also utilize the Knowledge Scores as actionable intelligence to target and incentivize both digital and brick & mortar campaigns.
Through integration with the Knowledge platform, educators, employers, advocates, and others can value and exchange knowledge through voluntary or gamified interactions.
The knowledge ecosystem utilizes the power of blockchain to bring zero fraud market data. It targets users and communicate an appropriate message at scale based on deterministic data regarding knowledge level about a topic or set of topics.
The Knowledge ecosystem scores the knowledge level of people about topics, allowing advertisers to engage with people in a more effective way by customizing the messaging to people based on knowing where the user is within the knowledge funnel. The knowledge funnel is a concept that allows advertisers to understand the level of knowledge or skill of their audience and target ads to them based on these attributes.
Knowledge.io Q&Ads platform is used to measure the knowledge level of the user by measuring correctness, incorrectness, the amount of engagement and score, and/or intent in cases where there is no correct or incorrect answer, as well as absence of knowledge and/or lack of measurement, with topic or set of topics.
All of this data is built into the Knowledge platform’s private blockchain, which is accessible to partners on the ads platform; and via analysis of the blockchain, partners and advertisers can analyze timeseries data to see how knowledge level increases over time with a topic, adding yet another dimension to the data that can be used in the highly advanced computational advertising platforms available today.